FOI #25-276 (06-20-25, 11:52 am)

strategic or operational marketing plans

Name: Chrissie Abelcore

Affiliation: Polyglot Marketing

Location: UConn Regional Campus

Request Date Start: Withheld.

Request Date End: Withheld.

Details: I am writing to formally request access to the following public records:

The most recent strategic or operational marketing plans related to student enrollment (undergraduate and/or graduate).

Marketing or communication plans or strategies aimed at supporting student success initiatives (e.g., retention, advising, support services).

Marketing, branding, or outreach plans developed to promote or support university endowment growth, fundraising campaigns, or donor engagement.

I am with a marketing company that works with higher education clients, and we are seeking to better understand the types of marketing strategies currently in use by public universities. This request is part of a research effort to inform our work and identify best practices in the field.

Please include any finalized reports, presentations, media strategy documents, or internal planning memos created or used by university marketing, advancement, or enrollment offices for these purposes. If available, please provide records produced or updated within the last three fiscal years.

If any portion of this request is unclear or would benefit from clarification, I would be happy to provide more detail. If some of the requested records are exempt from disclosure, please provide the specific legal justification for any withholdings or redactions, as required by law.

I am requesting these records in electronic format if possible. Please let me know if there are any associated costs prior to fulfilling the request.

Thank you for your time and assistance.

Notes: